White Shark Media is under the direction of CMO Andrew Lolk. They opened the doors for business in 2010. Any new business realizes that there will be ups and downs and a few bumps in the road. The important thing is to acknowledge what is wrong and attempt to fix it. Even for a company, admitting mistakes can be a difficult task, which is why when Mr. Lolk posted a letter of apology to his customers, it gave him a whole new level of realism.
Revamping To Grow
As stated before, being rather new to the industry, White Shark Media has made some blunders. Rather than pushing the issues aside, they were brought into the open. The reason for exposing the issues was to correct them and to see the transparency within the company. Criticism is to be expected for any business, but learning from it is what makes companies grow bigger and stronger. One issue that was particularly of interest was the lack of customer service clients felt.
White Shark Media acknowledged that their set-up wasn’t the best it could be. So, in an effort to fix the issues, they gave each account a dedicated representative. These reps now have a direct line with voice mail. Rather than going through a few people to get to someone who can help, all a customer has to do is call their rep.
Monthly Reports Ease Customers’ Concerns
A huge concern for customers was their dollars and cents. When you are paying a company to help you make money, you want to see the numbers. Customers felt like they were not getting reports often enough and needed more information about the AdWords campaigns.
To fix this issue, White Shark Media Complaints team has asked their representatives to have a monthly meeting to review facts and financials. Not only will customers get a report, they will get a meeting to get the progress report. Learn more about White Shark Media Complaints: https://experts.shopify.com/white-shark-media-inc
Senior Consultants Oversee All Accounts
Another issue that was often brought up was being assigned a representative that wasn’t in touch with the business and their needs. To fix this one, White Shark Media put a senior SEM consultant in each case to oversee. If there is a problem, there is always someone over the representative that can step in and help.
Watch this review video below to learn more about WSM:
With such transparency, it is easy to see why this company is one of the few still in business. Their goal is to encourage new customers to sign up for their services, and they will do this with their transparency and dedication to fix the errors.