Your search engine of choice is the highway which will take you anywhere you want to go on the internet. If you are a business owner then you know how important it is to rank high enough on the search engine to pull in clicks from passerbys. How often do people go to the second page of a search result? Not often, right? With that in mind, if you find that your search engine results are dropping then there is something you can do to fix it.
Fixing an ailing search engine ranking is going to take some real problem solving initiative. You will have to look over your website in full detail in order to find out where the problematic areas are that need to be addressed. The first thing you need to scope out is just how well linked your website is within itself. This means that you need to improve upon your internal linking by finding anchored SEO rich keywords and pointing them to other parts of your blog. For an example, see this post. This alone will keep your rankings rising. Don’t link to broad keywords like ‘movies’ or ‘YouTube’ because they’re too saturated.
Next up you can take a look at how your social networking outreach is going. Are people sharing your posts? Are they reacting positively to what you have to say? Are you suffering from a poor online reputation? Any of these aspects can be fixed by your own hard work or an online presence management team such as Reputation Management Fixers at the ready. Once you start to see your reputation and social outreach go in a positive direction you should see your place in the search engine start to climb as well.
Next up you can do some serious overhaul on your website both internally and on the surface. If you haven’t optimized your layout then it may be worth going through the trouble of doing so. Make sure your website is accessible by the major platforms in both the mobile world (tablets, cell phones) and on major desktop browsers (Firefox, Chrome, Safari). Once you’ve done this you can address your actual server, hopefully improving your speed as well.
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