José Henrique Borghi is a prominent Brazilian advertising expert and the owner of Mullen Lowe agency. He is recognized as a very influential personality in the advertising industry. He has created some of the greatest ad campaigns such as Mammals of Parmalat, Luciano and others. During his early years, and in particular at junior high school, José Borghi had not yet made up his mind which career path he should take. However, after attending a life performance at a local theater, Borghi the professional career he would undertake, but he did not have an idea he will be a prominent person in the industry.
José Borghi’s Education Background
José Borghi was born in Presidente, Prudente, and he joined PUC Campinas to study Advertising and Propaganda. He kicked off his career at Standart Ogilvy agency. After he left this firm, he worked for other agencies like DM9/DDB, Talent, Leo Burnett and FCB. Borghi partnered with Erh Ray and they formed their own ad agency BorghiErh. According to José Borghi, they started the agency from scratch since they did not have godfathers, investors or banks to support their investment. For that reason, the two entrepreneurs had work very hard and their agency was a success. José Henrique Borghi on YouTube.
Founding of Mullen Lowe Brasil
In Dec. 2006, Borghi and Erh split the leadership of their agency and the former created Borghi Lowe. By that time the agency was already very successful in both local and global market. Most recently, Mullen group merged with Lowe & partners to form Mullen Lowe. Under the new formation José Henrique Borghi assumed the role of co-CEO along with Andre Gomes. Borghi believes it is through his effort and hard work that have enabled him be where he has reached. He has worked for major brands like Unilever, Fiat, Bunge group, American Express, Coral Paints, Itau and others.