Luiz Carlos Trabuco Cappi: How Bradesco’s President Has Cemented His Status As A Top Entrepreneur In The Brazilian Banking Industry

Few executives can match the influential power wielded by Luiz Carlos Trabuco Cappi in Brazil. Despite taking over the presidency of Bradesco in 2009, a top Brazilian, most pundits and analysts still remain doubtful of the immense changes he might implement as the President. After all, Bradesco had been facing stiff competition from its rival Itau Unibanco in a supremacy battle that threatened to push out Bradesco from the industry.

However, Luiz Carlos Trabuco Cappi proved most financial executives if not everyone wrong when he pulled an audacious move to purchase the Brazilian branch of HSBC for a staggering $5.2 billion. With the approval of the Bank’s chairman, Lazaro Brandao, Luiz Carlos Trabuco Cappi is on course to revamping the Bank into a force to reckon with in the Brazilian financial industry. To achieve this the President opted to adopt three critical strategies in an effort to subdue its chief competitor: increasing the number of account holders, establishing more branches in rapidly growing densely populated areas and seeking additional investment funds. Much close to home, Bradesco has successfully managed to close the gap with Itau Unibanco in terms of loans granted, deposits and assets owned.

While addressing journalists and financial experts, Luiz Carlos Trabuco Cappi termed the acquisition as a significant milestone to promote organic growth which would have otherwise taken six years to attain. As the acquisition awaits completion and verification by legislators, Bradesco had been given the green light to proceed with operations within the first quarter of 2016. Such a widely acclaimed strategy has undeniably placed Luiz Carlos Trabuco Cappi among elite entrepreneurs and even accorded him with the title of “ENTREPRENEUR OF THE YEAR IN FINANCE” by a top magazine known as Dinheiro.


Professional Background

Prior to taking the mantle at Bradesco, Luiz Carlos Trabuco Cappi had progressively worked his way up the corporate ladder since his first clerical position in 1969. Having gained adequate experience through the various levels of hierarchy, Luiz Carlos Trabuco Cappi eventually took over the CEO’s post from 2003 to 2009, and has positively contributed to the bank’s 30% profit to date. Once in the president’s chair, he immediately promoted leadership cadres and formed a corporate university by collaborating with various executives from the bank.

As a testament to this successful strategy, each appointee was tasked with discussing the various positions created, vocalize positions and state the intended plans of action. For starters, Renato Ejnisman, who happens to be the director at Bradesco BBI, expounded on the positive transformations he had witnessed while the President steered the Bank to unprecedented heights.

While accepting the entrepreneur of the year for the second time in a row, Luiz Carlos Trabuco Cappi credited the enormous contribution made by his dedicated and talented staff. Alternatively, he was also credited with adopting his invaluable experience to the management and development of the bank into a leading financial institution.

What the Future Holds

As the President of Bradesco, Luiz Carlos Trabuco Cappi is optimistic about the Brazilian financial market with the insurance sector expected to make significant growth over the next few years. However, he highly sensitized on the need to develop confidence and forge partnerships with stakeholders to realize set goals and objectives.

The 57 year old has regularly popped up in conversation within the financial industry. As some consider him as a reputable mentor and prominent professional among his peers, Luiz Carlos Trabuco Cappi insists he isn’t done with business as of yet. He is firmly on course to maintaining market leadership which has always been a tradition within Bradesco. With his appointment, Luiz Carlos Trabuco Cappi is expected to steer the Bank through the turbulent economic environment.