Why ClassDojo Is One Of A Handful Of Successful Edtech Apps

When it comes to building a classroom environment using edtech apps, 2017 showed some rebound in investments in that technology and one app that’s been solid is ClassDojo. What apps need to be successful in edtech is not simply having the fancy overlay or the “wow” factor, but the ability to address issues that teachers and students need solved. That’s what ClassDojo has done since its founding and is committed to keep doing with every new feature added. Right now it’s on its way to delivering additional premium content for teachers and parents who want more.

ClassDojo is the creation of Sam Chaudhary and Liam Don, two entrepreneurs who began the idea while they were graduating college. They went to a teacher’s convention to ask the instructors what it was they would like to see put on an app that could make learning easier for students. The app began as a little way to give students rewards when their behavior was good while at the same time spreading the word to parents about their child’s day at school. Soon, Chaudhary and Don realized a lot could be done with this app to make preparing for class easier and to increase parent-teacher communication. They started building it into more of a Facebook kind of app, but they made sure to put increased security features in it to protect user privacy.

In addition to the features on the app itself, ClassDojo includes several video series on student learning that show how you have to find new ways to learn difficult subjects. The videos in the first part of this series are free, but the rest could be a part of paid content that Chaudhary and Don are working on. The app itself is completely free to download and use and doesn’t even need a school administrator to subscribe to to use, but being able to buy electronic curriculum material and additional tools for the app are said to be next on the table for ClassDojo. The app has received over $30 million in capital investments and none of it has been used for advertising. Chaudhary and Don believe simple word-of-mouth marketing is sufficient to promote it and thus far they have been right.