Fortress Investment Group has proved to be one of the most reputable investment management organizations, internationally. Its performance since it was created by Fortress Group’s founders has been outstanding in the investment market. One of the key aspects that have led to the outstanding performance of the investment group is the strong leadership that it possesses. Led by a group of three co-principals, Fortress Investment Group has been quite stable throughout its existence since 1998 when the firm was formed. Many people never believed that Fortress would thrive in the competitive investment market due to its nature at the beginning. The firm had started purely as an equity management organization, something that made other big industry players doubt its ability to survive the competition. However, through proper leadership, the firm has made it to the heights it stands as we speak today.
One of the Presidents that lead Fortress Group is Peter Briger. Peter heads the credit section of the organization and also manages the hedge fund of the organization on behalf of its investors. Since joining the company in 2002, Briger has been very instrumental in the transformation of Fortress Investment Group to the industry lion that it is today. One of the transformations that Briger brought to Fortress was the transition from being an “equity only” firm to become an alternative asset management firm through his vast experience that he had gained from his previous employer, Goldman Sachs, Peter was able to introduce other asset strategies like hedge fund, real estate, permanent capital vehicles and other traditional asset vehicles.
The introduction of other asset strategies to the company’s management led to a tremendous increase in its portfolio due to the diversification aspect. The investment risk was also greatly reduced to favor the survival of the firm in the competitive industry. Another transformation that was spearheaded by Peter Briger at the Fortress Investment Group was the declaration of the company’s Initial Public Offer. This move happened in 2007, and it left many mouths wide open. At first, the decision seemed risky for a firm of its big size like Fortress, but later, the industry player realized the prudence of the move and followed suit afterward.