Carlos Alberto de Oliveira Andrade is the chairman and founder of CAOA Board of Directors. He started his career in automotive in Northeast Brazil in 1979. He has since grown into a respectable physician. When he founded the CAOA, he started managing the Ford dealership. CAOA has grown into the largest Ford dealership in Latin America in less than six years. On their website, it was noted that in 1992 when Brazil allowed the importation of vehicles, CAOA became the exclusive and official importer of Renault brand. In three years, it has become the fifth brand in the market and number one in sales in the imported segment. CAOA ceased to represent Renault when it came to Brazil and took the import duties.
The CAOA group became an importer of Subaru brand in 1998. Sales of the Japanese brand tripled in less than a year. In 1999, it took over the Hyundai brand. The group continued being the largest Ford dealer in Latin America in 2006. It became the exclusive distributor and importer of Hyundai and Subaru brands in the country. The group took a step further to inaugurate the Hyundai CAOA Automobile Plant in Brazil in April 2007. The enterprise which took R $ 1.2 billion was built in Annapolis.
In 2007, Dr. Carlos Alberto de Oliveira Andrade received the title of “Entrepreneur of the year in the industry.” CAOA has continued to improve the community by introducing waste reuse programs and participation in reforestation. The Charter Carta Capital has recognized the company as “the most admired” three years in a row. Among 179 Hyundai dealers, CAOA has earned the title off “Distributor of the year.” It was the first time to receive this award outside Europe.
CAOA has put the best, marketing strategies in place to ensure the success of Hyundai in Brazil. The vehicles bought by Carlos Alberto de Oliveira Andrade have appealed to the majority of the consumers. In 2012, the group sold HB20 model, Veloster, Elantra, Genesis, Tucson Flex, Sonata, Santa Fe, Lx35 Flex and Vera Cruz. CAOA launched the new Elantra to offer a high-quality solution that meets the needs of the markets