The Vice President of the L’Oreal’s Global Business Development arm, Nicolas Krafft is well experienced having served in the company for many years in various positions. He first joined L’Oreal in 2002 in the position of a Marketing Director for Kerastase, a luxury brand owned by L’Oreal. After two years, he was promoted to Marketing Director of the company’s operations in China. In 2019, Nicolas Krafft advanced to a General Manager position, in 2011 he became the deputy GM of the whole Eastern Europe.
Nicolas Krafft was appointed for his current position in January 2014. He holds a masters in Business Management from the University of St. Gallen and has completed a Corporate General Management Programme from INSEAD.
Last year, L’Oreal held a show in Paris with the theme of celebrating the diversity of the women’s beauty, The celebrity-studded show was specially designed, comprising of a 60 meters long floating runway that that was placed on River Seine. It had a line up of models among them stars in the show business such as Louise Bourgoin, Eva Longoria, and Elle Fanning.
The event was also supporting creativity in fashion which is usually linked to the culture of the French, which has also been the source of inspiration to the company’s undertakings. Guests included fashion experts and enthusiasts and others from outside the fashion industry who had come out to show support to the company’s mission.
The show presented the opportunity of showcasing some of the latest trends in fashion looks and it was also a demonstration of the L’Oreal commitment to bringing out the beauty of people of all races across the globe. The renowned L’Oreal makeup artists showcased 70 makeup looks and hairstyles in this show.
The models took to the runway parading the latest collections from some of the world’s famous fashion brands such as Balmain, Miu Miu, Sonia Rykiel, and Isabel Marant. Apart from the clothing collections, they also showcased fashionable jewelry from Chopard. These brands were partners in the show. Nicolas Krafft together with other executives had planned for this show to be broadcast in at least 30 countries.