Imagine an island you want to get to. Now, imagine a boat that can take you from point A( where you are right now) to point B( the place where you want marketing business to be). Think of the boat that takes you there as social media. You could get to the island without the boat, but it will take more time, according to Edwin Miranda. You and your business need the boat.
Edwin Miranda has a few tips on how to guide the boat towards the island and get the results you want.
1) You need to choose the platform that works best for you, according to Edwin Miranda. Some use Facebook, while others use Twitter and Instagram. You cannot go by what others are doing. You are not them. Stick with a platform and use it as best you can.
Edwin Miranda suggests that you cross-reference other platforms if you understand how the metrics work. In other words, do not venture into unknown territory unless you are prepared to guide the ship.
2) You have to be realistic with the goals you set, according to Edwin Miranda. You cannot set your sights higher than what you are prepared to deliver on. That is one mistake some marketing people make. Make sure you set your sights on a level you are comfortable with.
3) Be yourself. Some marketers try to emulate what others do. That is something you do not want to get into the habit of doing. You lose your voice when you try to be like someone else.
Concentrate on your voice and message. You will go far if you stay in your lane.
Edwin Miranda’s: Youtube