L’Oreal took to the Seine in Paris to celebrate the extensive efforts that the brand has taken in promoting diversity and inclusivity across the fashion world. It also provided a way for the brand to highlight it’s ongoing commitment to make the fashion industry more accessible. Taking place during “Spring/Summer 2019 Fashion Week”, the event featured a variety of different looks and styles. It also featured a variety of notable names from the silver screen, as well as the fashion and beauty scenes.
The unique event took part on a specifically designed sixty-meter long runway on the Seine; reports suggest that it took workers a total of eight days to construct and then take apart the runway. In terms of the looks that were shown off at the event, L’Oréal Paris Global Makeup Artist Val Garland and Global Hair Artist Stéphane Lancien designed a total of 70 different hair, and makeup looks for Le Defile. These were on show with models from 13 different brands that L’Oreal has worked with before; these include the likes of Sonia Rykiel, Balmain, Isabel Marant, and Miu Miu. Go Here to learn more.
They also took to the runway collections and jewelry from Chopard, who was also a partner in the event and shared L’Oreal’s passion for inclusivity and diversity. Paralympic ski champion Marie Bochet also made her runway debut at the event; Ms. Bochet has recently signed with L’Oreal Paris as their new ambassador. However, she wasn’t the only notable name to turn up at the event. Nikolaj Coster-Waldau also attended; Mr. Coster-Waldau is probably best known for portraying Jaime Lannister in Game Of Thrones but has appeared at a variety of fashion events over his career.
Nicolas Krafft Loreal has also been notable in being outspoken for diversity and inclusivity in the fashion world and entertainment. Furthermore, Eva Longoria, Elle Fanning, and Louise Bourgoin walked for L’Oréal Paris. Many people were able to watch the event for free from the banks of the Seine on giant screens; this was because of a variety of drones that were filming the event. These drones also broadcast the event to over thirty countries worldwide.
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