Creation of Unroll.Me
Unroll.Me, an email organization tool, was formed by two 24-year-olds, Jojo Hedaya and Josh Rosenwald. The idea came as a result of the frustration they underwent in sorting out their emails. Important emails would be buried under the junk and could not be easily retrieved hindering their communication with each other. The two who also happen to share the same birthday were at the time students in Israel. With a lot in common, including growing up in New York, attending private Jewish schools and owning international blackberry phones on their first meeting, a friendship sparked which led to the creation of the platform.
The working mechanism of Unroll.me
The product by Jojo Hedaya and Josh was formed to be as simple as possible to users. It scans through one’s email inbox within a short time and then compiles one’s subscriptions into one email folder known as ‘The Rollup.’ One is then able to go through his or her subscriptions easily and choose what to leave or what to unsubscribe from just with a simple move-one click. It also gives one a chance to decide when the Rollup arrives in the inbox, a time convenient for the user.
— Jojo Hedaya (@jojo) July 8, 2014
Jojo Hedaya on starting a startup
Jojo Hedaya who was born on December 30, 1989, and raised in New York, advises that if one decides and want to incorporate a startup, it should be something the person is passionate about. His idea to start unroll.me may be attributed to the fact that Jojo is passionate about not only the creation but also maintenance of successful office culture. He made evidence his passion when he built an all-star team to help market Unroll. me despite it receiving totally zero funding by outside investors. Hard work, creative thinking, and problem-solving abilities are also fundamental.
Passion in itself is not enough for a successful startup business. Execution therefore to Jojo Hedaya is what sells the business to the outside world. Jojo Hedaya released the first version of Unroll.me to the market within two months despite having several flaws. This was because to him, it was vital that he released the product out to the market as fast as possible with as limited resources as possible. This led to several sign-ups since major news publications covered the platform. This gave Jojo Hedaya and the partner the motivation to continue bettering the service.