Actually, the name Zeco is just a nickname given to José AuriemoNeto when he was just a teenager by his friends and family. Though today he is considered royalty, there is enough evidence to assume that his potential was visible even at a very early age. He was a participant in the International Young People’s Coexistence, which was held in Japan.
As a teenager, only 17 years old at the time he made one of the most difficult decisions in every youths life and he unlike most of us choose rather wisely. He decided to study Engineering. He was admitted in the School of Engineering at São Paulo. A gentleman known by the name Nelson Pessoa Filho had lived with Zeco in Europe where he had taught him how to practice Equestrianism.
JHSF, where Zeco Auriemo is both executive and chairman, is a family business. Mr. Zeco Auriemo had been in the company from a very early age even as a teenager working part-time to afford his stay at the University where he had decided to pursue a degree in Engineering. He used to administer parking lots, and he would eventually rise through the ranks to sit at the highest office in the corporation.
This construction entity was brought head-on into the upstream income which market was coming up rapidly in Brazil’s major cities. In this direction, observers were very skeptical doubting that this direction was the right cause for the company or just a wrong turn. However, Zeco Auriemo did not succumb to criticism however well meant and has steered his family name legacy clear of loss in the face of hostility.
It has not been all work and no play for Zeco Auriemo. On the contrary, alongside his success story is woven a rather romantic love story. He met the love of his life, Mariana Landmann Auriemo, an administrator at JHSF. Together they have a beautiful family which God has blessed with two children.