China’s e-commerce giant Jingdong has made an exciting announcement for people who frequent luxury hotels. Subscribers of this program called “JD Plus” will be able to take advantage of the many perks offered by luxury hotels. This announcement goes along with the upcoming “6.18” sale, which celebrates JD’s anniversary in the retail world.
As soon as a member is enrolled, users can enjoy discounts, access to lounges, accumulate additional loyalty points, and many more from hotels all over the world. These hotels include brand names such as Intercontinental Hotels and Resorts, AccorHotels, The Ascott Limited (Ascott), and Wanda Hotels and Resorts. Visit This Page for more information.
This membership program provides perks that members can enjoy while traveling internationally. This development is Jingdong’s new venture into the membership rewards program where members can redeem their points on their e-commerce platform or in real life for lifestyle perks.
This recent partnership with hotels is just a sample of what there is to come. JD has packaged its offerings with other name brands such as Sam’s Club, iQIYI, and Zhihu. These perks provide its members with a reward that is relevant to anyone. These rewards could range from discounts to hotel bookings, dining reservations, healthcare, to banking services.
The JD Plus program matches up perfectly with Chinese consumers due to the fact they favor lifestyle-related perks. Along with the standard benefits, some hotel offers extra services such as access to their lounge, or gain triple rewards during their stay. An instant upgrade offer is available for InterContinental Hotels Group (IHG) Rewards Club and JD Plus members.
Jingdong is the first retail company to provide a membership service, and JD Plus has grown to over 10 million members. JD Plus member tends to be young and live an upscale lifestyle who are willing to pay a premium for special services. This specific demographic is highly valuable for brands seeking to expand their growth. JD’s research has shown that over half of JD plus members are under 35 years old, live in a prosperous city, and have earned a high-level university degree.