Isabel dos Santos has always held consistent views upon the world of business. She believes that it is up to the consumer to decide what they would like to see happen within their industry, and then the producers within that industry must try to meet these requirements. As she was taught when she was young, this is the most fundamental aspect of a business’s running, and if you are not able to succeed in your mission of satisfying the public, then you will likely not exist within the market for a very long period of time.
This is something that Isabel dos Santos has always been aware of, and because of this, she knows that there are serious consequences to her every move. Her awareness of this fact allows her to traverse through her life with a bit more ease, as she feels as though her devotion to the people around her is what makes her most inclined to continually work within the field of business. It is, quite simply, that she wants to make the world a better place for the people that live in it that she continues to take on her long, arduous hours. This is something that she believes everyone with a position of influence should do, but in her experience, they do not always. Many times, people get wrapped up in the numbers aspect of whatever situation they are in, and this causes them to feel as though they are only contributing to society if they are meeting their own arbitrary standards.
Isabel dos Santos wants the world to know that everyone matters and has a place within it, as if you are born in this world, you were born for a reason. She believes this with every fiber of her being, and one might even say that Isabel dos Santos is an advocate for this philosophy, as she believes that having a positive outlook on life is one of the most important parts of maintaining a healthy lifestyle. People who do not exercise their mind with regards to their ability to think positively are depriving themselves of the most human part of their character.