Flavio Maluf Decades of Environmental Activism

Eucatex, one of Brazil’s largest producers of environmentally friendly wood surface and panel products. Now at 67 years of age, Eucatex’s founder and CEO Flavio Maluf, continues to lead his company to a bright future producing sustainable products that are earth-friendly and made from renewable resources.

His company that uses eucalyptus wood to craft various products, was founded in 1951 and had already begun to invest in reforestation and sustainable forestry practices. His Environmental Education Program (PEA) that he calls “Nature House” or Casa de Naturaleza in Portuguese, partners with the Brazilian government and with schools to teach environmental strategies and appreciation for nature. Read more about Flavio at negociosemfoco.com

Nature House teaches environmental conservation, responsible forestry, and promotes the use of eucalyptus wood products for a variety of applications. Nature House encourages concepts like urban gardening and the active reforestation and reclamation of deforested areas. Over 27 thousand visitors have come to see the programs and learn about conservation at Nature House. This community outreach program helps to build societal awareness and replication that can contribute to the community’s overall well-being.

As an aspect of their attempts at reforestation and sustainability, they experiment with apiculture or beekeeping to support the health of their eucalyptus forest plots. This apiculture initiative also produces economically rich by-products such as honey as well as over 1000 community jobs.

Additionally, Eucatex’s eucalyptus tree plots utilize fire and brush management techniques that use firebreaks and other strategies that can be used elsewhere in Brazil to manage and reduce the risk of forest fire and the wanton destruction of vegetative areas. They also maintain a telephone hotline where citizens can report runaway fires that threaten natural areas and can prevent environmental disasters or needless loss of forest habitat. Connect: www.linkedin.com/in/flaviomaluf