CEO José Auriemo Neto Establishes JHSF’s Largest Complex In Brazil

JHSF is a Sao Paulo, Brazil-based real estate company. They build and manage shopping centers, office towers, residential buildings, hotels, and restaurants. It was founded in 1972 as JHS by two brothers. They had some business disagreements, though, and so split the company in half in 1990 with one part becoming JHSF and other half JHSJ.

JHSF has built many structures in Brazil, including the enormous Cidade Jardim complex. This company has four shopping centers which are Shopping Ponta Negra, Shopping Bela Vista, Catarina Fashion Outlet, and Shopping Cidade Jardim. Additionally, this company has built in the United States and Uruguay including hotels and residential towers. It is a publicly traded company with a market cap of about R $1.2 billion.

Joining other capitals around the world, Sao Paulo had its first executive airport built by JHSF. This airport on the outskirts of Sao Paulo was completed in 2016. The Sao Paulo Catarina Executive Airport is open 24 hours a day throughout the year. Large executive jets can land at in including Dassault Falcon Jets, Gulfstream Embraer, and Bombardier. People can take a 12-minute helicopter ride to downtown or go by car which takes 35 minutes on average.

JHSF is led by Chairman of the Board and Chief Executive Officer José Auriemo Neto. He was just 27 years old when he took over as the CEO from his father, Fábio Auriemo. He had joined JHSF when he was 17, working in the parking lot division. Five years later he was promoted to managing this company’s shopping center business. He is often referred to ass the “King of Luxury” due to his focus on building upscale buildings intended for high-net-worth individuals.

José Auriemo Neto built JHSF’s largest complex which is Cidade Jardim. He built this on the perimeter of Marginal Pinheiros. He thought it was a great location for a luxury complex but his father didn’t agree and told him to forget the idea. He persevered, though, and it is now the main driver of JHSF’s income. This complex has housing, offices, a shopping center, gyms, and a Fasano hotel location.

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