Richard Liu Qiangdong – Revealing His Plans for Expansion of


With so many e-commerce companies trying hard to reach the top of the e-commerce industry, it has become challenging for the companies to compete and get a significant market share. However, even in such fiercely competitive e-commerce market, Richard Liu Qiangdong has been able to come out at the top and dominate the e-commerce market through the success he has helped achieve under his leadership. Richard Liu Qiangdong believes that it is important for the new age e-commerce companies to understand the requirements of the customers to fill the void in the respective market.


Richard Liu Qiangdong saw that even though there were many companies active in the e-commerce market, none of these companies have been able to gain the trust of the end-users ultimately. It was mostly because of the flawed business model they followed that allowed the merchants to use the e-commerce platforms offered by the companies to connect to and sell products to the customers.


Most of the e-commerce companies, including the top e-commerce company in China today, Alibaba, follow the same model. Richard Liu Qiangdong took a completely different path and wanted to eliminate the middlemen, and it is why he invested millions in developing the logistics infrastructure of the company. Click Here to learn more. went on to become the biggest direct selling company in China and the second biggest in terms of net revenue. The success achieved by has made Richard Liu the sixteenth richest man in China today and has the approximate net worth of more than $12 billion. Richard Liu Qiangdong is sure of the fact that in time to come, would topple its competitors from the top position to take over.


The focus of Richard Liu Qiangdong, as he said in an interview recently, was never only to increase the company’s revenue, but to also enhance the company’s market reputation. Richard Liu is confident with the business management practices in place in the company currently, it would be able to grow and expand efficiently across the borders as well. Richard Liu has been eyeing expansion in South Asia and Europe in the next few years before moving to the United States and further West.


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