It is not lost on the editors of Empiricus, Brazil’s fast-rising financial markets publication, that the citizens of this giant Latin American country have a history of shying away from investing the money they earn. Empiricus wants to change this situation.
Studies show that the vast majority of Brazilian citizens do nothing at all to increase the money they earn through methods popular and common in other nations, such as buying into the stock market. Just one million Brazilians invest in stocks today. For a country with a population of 209 million, that’s a profoundly low number. Consider that South Korea is a nation of 51 million but five million citizens are active in the stock market. Over half of all adult Americans have invested in stocks at some time in their lives. Find Additional Information Here.
Empiricus has been aggressively informing citizens that they’ve been given bad advice by the banking industry. The most common form of investing in Brazil is parking money in a simple, low-interest savings account.
But Empiricus appears to be having an impact. Since the publishing company was launched in 2009, its subscriber list has been growing rapidly. It currently has more than 350,000 paid subscribers. More than 2 million people interact with Empiricus through its robust digital platform. Data also shows that, among regular Empiricus readers, investment behavior changes profoundly.
Before reading Empiricus, 45% of Brazilians kept all their money in savings accounts. But after reading, that number dropped to 15% while fully 60% had started investing in the stock market. It’s a significant accomplishment for the writers and editors of Empiricus. See This Article for additional information.
The publication was the brainchild of two college professors, Felipe Miranda and Rodolfo Amstalden. A third developer is Caio Mesquita, a banker. These three are major shareholders in the firm. The majority owner of Empiricus is an American-based group, The Agora. They also own half of the website O Antagonista, in a partnership with Diogo Mairnadi, and Mário Sabino.
Follow them on https://twitter.com/empiricus?lang=pt