Empiricus is a Brazilian financial information company that was first formed in 2009. The company publishes newsletters that aim to educate subscribers about trends in several different financial markets. Empiricus aims beyond helping people with financial goals and wants to empower Brazilians to become better investors.
Felipe Miranda, Rodolfo Amstalden, and Caio Mesquita founded Empiricus with the intention of taking on the exclusive financial system in Brazil. In 2013 the founders decided to partner with an American media company called The Agora. The company has plans to increase revenue each year steadily, and currently has 350,000 subscribers paying for Empiricus services. The company also obtained a 50% stake in O Antagonista, a Brazilian finical website.
Empiricus monitors the number of people engaging in the Brazilian stock market. Recently, it was announced that a milestone of 1 million Brazilians had made investments. Empiricus used this number to deduce the number of potential subscribers available. The founders assumed that people already invested in the stock market would want information about their money. They also correctly concluded that the number of Brazilians who invest would continue to grow. Find More Information Here.
Empiricus found an even broader customer base in 2013 when they shifted their information onto online formats. Digital marketing tools employed by the company encouraged individuals with negative investing experience to educate themselves and reenter the stock market. Empiricus also focused on people who had relied on bank managers to make financial decisions, with the goal of allowing people to take control of their assets.
Felipe Miranda, who now serves Empiricus as the chief strategist, has several principles that guide the company. He encourages subscribers to rely on hard data and numbers and to ignore the opinions of experts. He also urges Empiricus customers to diversify their investments, a strategy commonly used by successful stock market investors. See This Article for more information.
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