Jose Borghi is the name behind some of the most popular advertisements created in Brazil, many of which are remembered till date. He continues to provide innovative marketing and advertising solutions to his clients as the CEO of one of the top advertising firms in the country, Mullen Lowe Brazil. Jose Borghi is considered as the advertising genius in the Brazilian advertising space, primarily because of the results the advertisements he creates for his clients gathers. Some of the companies that Jose Borghi has worked in the past include Unilever, Fiat, and Mitsubishi.The ad campaign for Fiat designed by Jose Borghi helped the company to enter the Brazilian market successfully and generate astounding revenue that the company didn’t expect. One of the leading ads that Jose Borghi created that is loved and remembered by people till date is the one he created for the wildlife conservation named “Mammals of Parmalat.” It won hearts of millions of people not only in Brazil but across the globe.
Jose Borghi’s interest in the advertising world began very early in an age when his sister took him to a nearby theater to watch the ads that won an award at Cannes Film Festival. It is these award-winning ads that inspired and moved Jose Borghi so much that he decided that it is what he wants to do when he grows up. He has the experience of working at some of the leading ad firms in the country, including Talent, FCB, Leo Burnett, and Standard Ogilvy.
Jose Borghi after leaving job started his advertising firm named Borghi Erh Creative Intelligence in partnership with his friend and colleague, Erh Ray. Under his leadership, the company grew tremendously and became one of the fastest growing companies in Brazil. Later on, Jose Henrique Borghi decided to merge the company with Lowe, and the firm came to be known as Borghi Lowe. After merging again with Mullen advertising firm in the next few years, it is today rebranded to be known as Mullen Lowe Brazil.
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