Beneful- The Perfect Food Brand for Healthy Dogs

Baneful is a dog food product brand developed by Nestle Purina Pet care that included dry dog food, dog treats, as well as wet dog food. By 2012, Beneful became the fourth most popular dog food brand. By this time the company was generating more than USD 1.5 billion in revenue. In fact, it is believed from a market analysis that Beneful makes one of the most significant revenue earners for Nestle Purina.

This dog food product brand ventured into the market in 2001 when it was marketed based on the appearance and nutritional value. The package resembled stew with meat pieces, and the company believed in the meaning of the brand, full of goodness. The company spent 34 million dollars in advertising the product, which aired on television during that year making the largest investment in an advertisement that Nestle Purina had ever made.

By 2006, the revenues from Beneful had amounted to 300 million dollars, which prompted the company to invest 36 million dollars in facility upgrades in St.Joseph Missouri with the aim of producing more wet dog food. In 2010 the company made an attempt of creating incredibites which was dog food that stayed fresh and packaged in smaller sized bites.

In 2011, the company released a poster promotion in Germany that attracted dogs by releasing the smell of dog food. This led to television ads that were aired in Austria that involved high-pitched noises that only dogs could hear and identify with. The interactive billboards hit New York in 2012 where people can now play virtual fetch on the subways. The dogs the billboards are customized in such a way that they pursue a passerby to engage them. The same billboards are found in Atlanta, Los Angeles, and Chicago. This way the company is able to attract the right customers and increase their revenue from Beneful dog food products.

Beneful is Full of Goodness

Beneful is a brand of dog food made by Nestle Purina Petcare. The name Beneful means “full of goodness” according to a company spokesman, a title that its products live up to. Beneful manufactures Wet and dry pet food as well a tasty line of treats-tasty if you’re a dog of course!

So how is Beneful full of goodness? The company’s website along with many positive reviews from happy pet owners helps illustrate this point.

Beneful has a Nutrition Research team headed by a PhD in Animal Nutrition. The multifaceted team is composed of biochemists and immunologists to ensure that the ingredients put into Beneful’s lines of food are not only going to be safe for your pet, but also to study how their ingredients impact the general health and immune systems of dogs that consume it. Their mission is to provide canines with the nutrients needed for healthy, happy, and long lives.

Apart from dog food, Beneful is a company that gives back to the community

Since 2010, Beneful has aided in the construction and upgrading of 16 dog parks across the US. Their mission is to promote the loving a joy-filled relationship that humans so often share with their canine companions. As a dog owner myself, companies like Beneful are a reminder that the world is still full of goodness when it comes to pet food and care.

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