Organo Gold Leads the Third Wave of Coffee Culture

Organo Gold was founded in 2008 by Bernardo Chua, who is still the company’s Chief Executive Officer. It is a global network marketing company whose mission is to spread knowledge of Ganoderma across the globe. Ganoderma lucidum is a type of mushroom found in tropical regions. It is used in traditional Asian medicines due to its beneficial properties. Ganoderma is medicinally used to support the immune and cardiovascular systems, provide antioxidants, protect the liver, aid in weight loss, increase energy levels, provide antibacterial and antiviral properties and lower cholesterol. Organo Gold wants to spread the knowledge of Ganoderma to help people improve their lives by achieving health, wellness and balance. They offer several different products such as personal care items, coffees and teas. However, their most popular product is their coffee. Their coffees and other products are infused with Ganoderma, providing health benefits to those who consume them.

A recent article describes Organo Gold’s contribution to the new coffee culture. This article describes the different waves of the coffee culture, starting with the first wave in the 1800s that lasted until the 1980s. The first wave was characterized by simplicity and the invention of instant coffee such as Folger’s or Maxwell House. The second wave was characterized by the growth of chain coffee shops and innovation of new coffee flavors and drinks. The third wave is characterized by “coffee appreciation” and brand expansion in which Organo Gold is a large contributor. Organo has taken on a new “means of distribution” and marketing campaigns as they not only offer coffee but wellness supplements that are featured at both chain and independent coffee shops nationwide. Their products are also available via independent distributors, giving consumers the opportunity to get into the coffee distribution business as well.