Market America, Built on Product and Powered by People

Market America world headquarters are located in Greensboro North Carolina. In 1992 The company was founded by JR and Loren Ridinger. The Greensboro offices are a 30,000 square foot Technology Research and Development Center. Market America employees over 500 employees world-wide. The online product brokerage company has offices in Australia, Canada, Hong Kong, Taiwan and the United Kingdom.

Market America has generated 3.8 billion in sales, with $500 million in annual sales approaching $1 billion. The North Carolina based company is one of the largest retailers for customers globally, currently working with 300 partner stores, together offering over 50 million products and services.

With 3 million customers and 180,000 distributors, Market America is one of the largest retailers for customers globally and has grown in leaps and bounds from its humble beginnings in the 4 bedroom square foot home of the Ridingers back in 1992.

Market America is a product brokerage and internet marketing company. They specializes in one on one marketing. The genius behind their success is their profound ability seamlessly combine the internet with the power of people, which yields the ultimate online destination. The product brokerage company has revolutionized the way we utilize customer data in conjunction with live chat assistance, and search algorithms to make available the best pricing for their customers.

The one on one marketing is key to their success. Understanding consumers today have many choices, and are truly only concerned with getting the most bang for their buck. In order to gain an advantage Market America uses the customer relationship management strategy of one on one marketing, and emphasizes personalized interactions, utilizing tools like live chat for example. This personalized interaction with the customers encourage customer loyalty, which can be the difference between success and failure. The Greensboro based company thrives on being Powered by People and Built on Product.

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Market America: The Undisputed Leader in Online Sales and Marketing

Market America is an online company that facilitates the sale of products and services to its clients through online channels. Since its foundation in 1992, the company has done excellent work at distributing client’s products to their respective consumers. Market America uses its web domain Shop.com to conduct retail sales and has several outlets where it does its sales through advertisements.

Partnerships and Affiliates

Since its founding, the company has embarked on an expansion mission that has seen it break into new markets and expand its product lines. The company partnered with iMirus in 2008 to offer digital printing versions of magazines, catalogs and books through the MA Newsstand. It also bought online firm Shop.com in 2010 which made it change its name to Shop.com in order to expand its market tentacles through the cashback program introduced in 2008. Market America has subsidiaries in Taiwan, Australia, Hong Kong, Philippines, Mexico, United Kingdom, Malaysia and Singapore.

Products and Services

The company offers a wide range of products and services including home and garden, automotive care, pet care, personal grooming, cosmetics, jewelry, water filter systems and weight management. It also offers services in personal financial management through maCapital Resources and through maWebCenters for online marketing services targeting small and medium segments.

Model of Operations

Market America’s products are manufactured by other firms but exclusively sold and marketed by the firm itself. This has enabled the company manage its brands. It has a network of distributors from individuals to business entities known as UnFranchise Business Owners who may have Partner Stores, online retail websites. However, individual distributors are required to pay start up and monthly fees and recruit other distributors as well. Distributors of Market America’s products earn money through commissions and recruiting new members to their sales teams. The startup membership fee in 2017 was $ 399 plus an additional monthly subscription of $129. The representatives of Market America work as independent contractors but are required to spend $130 to $300 on its products. They are also required to attend seminars and training events estimated to range between $20 and $200 per individual.