The beer industry is currently experiencing a renaissance, especially in Canada. The craft brewing industry set off in the late 20th century at Horse Bay Brewing which featured as the first brewing facility in the region. Craft brewing is one of the fastest growing sectors of the beer industry in the country and to this day, it is progressively attracting a new pool of consumers from other regions all over the world. The growth is especially evident in the increase in sales volumes and the number of producers that are cropping up. In 2006 there were only 88 producers; however, the number has grown significantly to 520 as at 2015.
Many of the producers of Canadian Craft beer range from brewpubs and family-owned microbreweries. Ontario, British Columbia and Alberta feature as the leading provinces that are involved in the production of craft beer. The industry is also taking on an interesting approach and embracing environment conscious strategies. They are replacing the initial traditional bottles with eco-friendly aluminum cans. A few recognized craft beers in Canada include Boréale Blanche, Paddockwood 606 and Pale Ale among others.
A Glance at Eli Gershkovitch
Eli Gershkovitch is one of the household names in the Canadian Craft beer industry. With over two decades of strategic operational experience, he features as the chief executive officer of Steamworks Group of Companies, a subsidiary of Steamworks Brewery. In 1995, Eli Gershkovitch and his partner Soren Rasmussen incepted Steamworks Brewery. The company initially started off as a brewpub located in Vancouver. Owing to Eli Gershkovitch’s extensive experience and guidance, Steamworks Brewery expanded its base of operations to Italy, Austria, Hong Kong, Switzerland and the US.
In 1997, Eli was able to buy out his partner and assume full control of the enterprise. Eli Gershkovitch attributes most of his success to the fact that he wholly focuses on innovative ideas that work to improve the initial model. The year 2013 saw him opening a comprehensive brewing facility that resulted in the increase of production and ultimately the company’s revenue. Notably, he has also been able to inspire and affect the growth of Steamworks Brewpub from a meager seating area of 184 guests to a full-scale modern area that hosts up to 850 patrons.
Aside from running the operations of Steamworks Brewery, Eli Gershkovitch is also a licensed pilot and has experience as a lawyer (https://thebrotalk.com/home/eli-gershkovitch-craft-beers/).