Richard Liu Qiangdong – Revealing His Plans for Expansion of


With so many e-commerce companies trying hard to reach the top of the e-commerce industry, it has become challenging for the companies to compete and get a significant market share. However, even in such fiercely competitive e-commerce market, Richard Liu Qiangdong has been able to come out at the top and dominate the e-commerce market through the success he has helped achieve under his leadership. Richard Liu Qiangdong believes that it is important for the new age e-commerce companies to understand the requirements of the customers to fill the void in the respective market.


Richard Liu Qiangdong saw that even though there were many companies active in the e-commerce market, none of these companies have been able to gain the trust of the end-users ultimately. It was mostly because of the flawed business model they followed that allowed the merchants to use the e-commerce platforms offered by the companies to connect to and sell products to the customers.


Most of the e-commerce companies, including the top e-commerce company in China today, Alibaba, follow the same model. Richard Liu Qiangdong took a completely different path and wanted to eliminate the middlemen, and it is why he invested millions in developing the logistics infrastructure of the company. Click Here to learn more. went on to become the biggest direct selling company in China and the second biggest in terms of net revenue. The success achieved by has made Richard Liu the sixteenth richest man in China today and has the approximate net worth of more than $12 billion. Richard Liu Qiangdong is sure of the fact that in time to come, would topple its competitors from the top position to take over.


The focus of Richard Liu Qiangdong, as he said in an interview recently, was never only to increase the company’s revenue, but to also enhance the company’s market reputation. Richard Liu is confident with the business management practices in place in the company currently, it would be able to grow and expand efficiently across the borders as well. Richard Liu has been eyeing expansion in South Asia and Europe in the next few years before moving to the United States and further West.


Follow him on’s Record-Breaking 6.18 Campaign as More Consumers “Trade-Up” is the largest online retailer in China in terms of revenue. The company commits to quality, authenticity, and a wide variety of customers.

A record-breaking achievement in 2019 marked the’s June 16 Anniversary Sale (“6.18”). This breakthrough of $29.2 billion was due to the escalating demand for high-quality in China as well as the introduction of new products. The company used a new channel to socialize and introduce new products to customers. Also, the lower-tier city shoppers are “trading up,” depicting interest in brands that are identical to consumers of higher-tier cities.

JD surpassed the collective growth by the growth volume in lower-tier cities. Also, there were more new customers of lower-tier towns than new users on the platform. The company launched two campaigns, such as “birthday red envelope,” which created traffic sharing on social media. The other one allowed shoppers to win shared rewards for their cities after voting and sharing.

The Consumer-to-Manufacturer (C2M) marketing strategy in the Chinese market has worked exceptionally. This powerful method uses consumer insights and big data, which helps the manufacturer to produce the exact products demanded by customers. An increase of 289% from the last year’s period shows the effectiveness of this year’s 6.18 campaign. The C2M products such as Zhan 66 laptop made HP record 100% sales increase.

Various new brands have been introduced on during the campaign. Some of them include Car Shoe, MiuMiu, which are under Prada –an Italian designer brand. They all launched official flagship stores on the JD website. Additionally, customers will have over 3,000 brands to choose from since Farfetch also launched a flagship store. The premium membership of is gaining popularity as the company is working with the world’s top hotel brands. During this 6.18, JD Plus membership sold were over 2.8 million.

In addition to that, technology has played a significant role of JD in improving the customer experience. About 91% of orders were delivered within a few hours. The customer service robots independently solved 90% of about 32 million inquiries during the 6.18. This innovation has freed human customer service for relatively complex consumer issues.

On a different light, an article entitled “JD Launches New Green Initiatives in Partnership with WWF Earth Hour Movement”, discusses JD’s partnership with the World Wide Fund for Nature (WWF) this year in the ongoing support of the Earth Hour environmental movement, launching a range of initiatives that include country-wide recycling programs and sustainable green packaging.


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JD Plus Members Benefit From Perks at Thousands of Hotels Worldwide

China’s e-commerce giant Jingdong has made an exciting announcement for people who frequent luxury hotels. Subscribers of this program called “JD Plus” will be able to take advantage of the many perks offered by luxury hotels. This announcement goes along with the upcoming “6.18” sale, which celebrates JD’s anniversary in the retail world.

As soon as a member is enrolled, users can enjoy discounts, access to lounges, accumulate additional loyalty points, and many more from hotels all over the world. These hotels include brand names such as Intercontinental Hotels and Resorts, AccorHotels, The Ascott Limited (Ascott), and Wanda Hotels and Resorts. Visit This Page for more information.

This membership program provides perks that members can enjoy while traveling internationally. This development is Jingdong’s new venture into the membership rewards program where members can redeem their points on their e-commerce platform or in real life for lifestyle perks.

This recent partnership with hotels is just a sample of what there is to come. JD has packaged its offerings with other name brands such as Sam’s Club, iQIYI, and Zhihu. These perks provide its members with a reward that is relevant to anyone. These rewards could range from discounts to hotel bookings, dining reservations, healthcare, to banking services.

The JD Plus program matches up perfectly with Chinese consumers due to the fact they favor lifestyle-related perks. Along with the standard benefits, some hotel offers extra services such as access to their lounge, or gain triple rewards during their stay. An instant upgrade offer is available for InterContinental Hotels Group (IHG) Rewards Club and JD Plus members.

Jingdong is the first retail company to provide a membership service, and JD Plus has grown to over 10 million members. JD Plus member tends to be young and live an upscale lifestyle who are willing to pay a premium for special services. This specific demographic is highly valuable for brands seeking to expand their growth. JD’s research has shown that over half of JD plus members are under 35 years old, live in a prosperous city, and have earned a high-level university degree.


Additional reference: Helping China CITIC Bank With Logistics

Many companies are now asking to become their business partner because of the perks associated with it. China CITIC Bank is among the newest business partners who have signed a contract with The bank wanted to become their primary provider for the gifts that they will be sending to their loyal customers. China CITIC Bank has a points-reward system for their most loyal customers, but they are having problems with the logistics because of the sheer number of people who are using their services.


They had an idea to work with because of the JD’s extensive logistics network, and after the Chinese e-commerce giant demonstrated their services to the China CITIC Bank, the number of days required to deliver the gifts to their loyal customers were cut from 5.5 days to just 2.5 days. The efficiency rose to more than 100%, and the China CITIC Bank became more confident that their customers will be more satisfied working with them.


In the past, China CITIC Bank had to redirect their loyal customers to a page where they can choose the gifts that they wanted, in exchange for the points that they have acquired through a certain period of time. China CITIC Bank is working with different gifts provider in the past, making it more time consuming for them to gather the products. Now that they are working with, it will be easier to locate the product that their customers wanted, and once it has been selected, the product will be shipped to the nearest warehouse on the address written on the order. Refer to This Article for related information.


China CITIC Bank also benefited from the packaging design made by It helped the company gain more exposure and the most loyal cardholders of the China CITIC Bank will be expecting more gifts to come. said that the successful partnership with the China CITIC Bank is a part of their strategy called the Retail as Service Strategy, and it aims to help the financial corporations to ease out their logistics need by providing them with an adequate network that will help them reach most of the population of China. has a lot of delivery drones and self-driving cars that would help make the delivery services simpler.


A book entitled “The Story: An E-commerce Phenomenon” by Li Zhigang features the unique story of’s growth and evolution and the strategies and philosophy of its charismatic founder are featured in this fascinating book.


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Richard Liu Qiangdong – Helping Change The Way E-commerce Companies Does Business

In the world of e-commerce, there are very few companies that have achieved the heights of success that JD has achieved. Richard Liu is the founder of the company, and he founded the company after the retail operation he started failed when entire China was suffering from SARS outbreak. Richard Liu Qiangdong was very ambitious from a very young age, and even though he was in school, he taught himself to learn programming and coding. It is this skill that helped him become a computer programmer at Japan Life, a health supplement firm.

After working for several years at Japan Life, he was even promoted to the post of Director of Computers at Japan Life. Richard Liu studied sociology and also did an MBA from Renmin University and the China Europe International Business School. Richard Liu Qiangdong was interested in the field of politics earlier but later changed his mind towards career options as he realized that the field of politics is not going to help him achieve his financial goals. He even started a restaurant right after coming out of college, but it failed miserably.

Richard Liu finally found success when he opened a physical retail store in Beijing, which gained tremendous success and in a few months became a chain of stores across the country. It is this chain of retail stores that finally became the JD that we know today as Richard had to switch to online retail operations when China suffered from SARS outbreak.

Richard Liu is working towards making Jingdong the best in the world. is testing new delivery systems to help increase its efficiency. The company is already using drones to make the delivery to rural areas faster. They have built warehouses in multiple parts of the country that eases their delivery system. Every warehouse is digitized which helps in efficiency. Richard Liu Qiangdong also believes in reducing its wastage and is adapting Eco-friendly packaging that no other e-commerce company is doing at the moment. The customers are happy with the move and are enjoying the freebies that come with opting for eco-friendly packaging. Go Here to learn more.


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Richard Liu Qiangdong Early And Business Life

Richard Liu Qiangdong is a prominent Chinese businessman. He is the founder and CEO of, the largest e-commerce company in China. started in 2004 after Mr. Liu observed that there was a change in customer behavior after the SARS outbreak that left many workers house-bound. Richard Liu realized something. By running an e-commerce business, he would have better chances of succeeding even on the face of severe hardships as the one caused by the SARS plague. Before that, Richard Liu was running 12 physical stores that dealt with computer accessories. After starting, he closed down all of them to concentrate on e-commerce.

The name comes from “Jingdong,” a term created by combining his name and that of his first girlfriend. When Richard Liu Qiangdong  started, he could only sell small varieties of digital products that he was selling through the physical stores. However, between 2004 and 2010, he had managed to add almost every product that was in the market to his products portfolio. Visit This Page for additional information.

Today, is worth close to $60 billion and has attracted the attention of major investors such as Google and Walmart. Walmart currently owns a 12 percent stake at This Chinese e-commerce company has also invested in the luxury fashion business by investing $397 million in Farfetch. is currently a publicly traded company in the United States under NASDAQ. On the day that it went public, its stock value increased by 15 percent. It is also ranked among the Fortune Global 500 businesses.

Richard Liu Qiangdong  was born in Jiangsu province of China into a humble family. His parents owned a small transporter business that could not meet all their needs. However, his parents instilled in him the value of hard work as well as the importance of education. Richard Liu Qiangdong  attended the Renmin University of China and graduated with a degree in sociology.

However, Richard Liu Qiangdong grew interests in computers and taught himself computer programming and other computer science skills. After graduation, he secured a job with Japan life, a health product company where he was appointed the director of computers.


More about Richard Liu Qiangdong: Develops A New Advanced Logistic Means Of Delivering Goods or Jingdong Mall is the largest and most prominent online retail in China as well as the largest internet company by revenue. The company has been ensuring the customers’ satisfaction as their priority through its commitment to on-time service delivery of quality and authentic products ranging from fashion, electronics to food items. The company serves over 1 billion customers on a daily basis in China, and it has also expanded its wings abroad in places such as the United States, Europe and Asia.

Recently, Jingdong Mall launched the first approved government drones in Indonesia. This was in a move towards its achievement of enhancing the delivery process of goods. This move was not only beneficial to JD`s operation but also to the citizens who would wish to use the drone. The news was announced during the World Economic Forum Annual Meeting.

The piloting test of this project took place on Tuesday when a test drone flew donated books and other items from the village of Jagabita to MIS Nurul Falah Leles Elementary School. The company is well known for actively participating in giving back to the community. Through its advanced technology, philanthropist team have been utilizing it to offer and distribute help in occurrences of natural disasters such as earthquakes and floods. together with its JV e-commerce partners JD.ID was the first movers to initiate drone project in Indonesia. The formed corporation, JD.ID which launched the e-commerce back in 2016, has grown rapidly selling 1 million SKUs and has been serving over 20 million customers all over the country. Find Additional Information Here.

The company has leveraged a logistic network with 10 warehouses spread across the country`s island. Inventions of drones seem to come with plenty of benefits first, by the matter of fact Indonesia spread across the islands hence the implementation of drones in e-commerce services and other logistics deliveries will enhance delivery of ordered goods on the same day or next day.

Jingdong Mall is a partner of WEF, and implementation of drones’ delivery will fulfil one of the partnership agenda. WEF and have been collaborating in making the piloting project in Indonesia succeed.




Richard Liu Qiangdong: “The Good Guy”


Richard Liu Qiangdong is the Founder, CEO and Chairman of, the largest retail company in China. Richard Liu is a graduate of Renmin University of China with a degree in sociology. He started after a series of failures and misfortunes. is now worth $60 billion and holds 167,000 employees. World Economic Forum hosted Richard Liu Qiangdong in its annual meeting with David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group, as the interviewer.

Rubenstein started the interview with questions about the company and how Richard Liu began his career. Richard Liu answered that in college he started his first business which was a restaurant. Unfortunately, it failed as he was not completely free. Then, in 1998, he tried again but this time it was a retail company selling computer accessories. Unlike the first attempt, he was successful this time to open up to 12 stores. However, SARS epidemic started and with it came the idea that changed Richard Liu’s future completely. Go To This Page for additional information.

When Rubenstein asked how SARS affected the business, Richard Liu said that he had to close the 12 shops. While the managers were meeting, one of them said that if they cannot have physical communication with customers then let it be online. After two years of analysis, the stores were completely closed this time to be replaced with Rubenstein had a question about the reason that made the company grow rapidly in a short period of time. The key was the quality of products and the best experience they offer to the customer. They started with IT products, on to digital, then mobile phones; adding a new product each year.

Richard Liu declared, when Rubenstein asked him about his future plans for the company to expand, that he looks forward to bringing the best products to China, then going to southeast Asia, the Middle East, after that Europe and the US. Liu emphasized the abundant products provided by; that reached 1 billion product, made it excel its top competitor; Walmart.

Liu Qiangdong has also been recognized by the “Business of Fashion Top Performing Businessmen of 2018”. An award that is very well deserved by Richard Liu Qiangdong. It is a reflection of his consistency and excellence in his business.

Richard Liu Qiangdong wants young entrepreneurs to believe that they can still be successful through integrity. He wants people to remember him one day as being “a good guy”.


See also: And Its Environmental Pledge


There are many innovations that, otherwise known as Jingdong Mall, the world’s largest retailer, has developed to help with its pledge to be environmentally conscious. Jingdong has been using several methods already. In the past few years, it has begun using drones and robot delivery systems to reduce the amount of carbon that it uses.

The “Last Mile System” aims to use alternative fuel for the last mile of every delivery. The robot delivery cars can travel in a 5km radius and deliver thousands of packages a day. They do not require fossil fuels. has also been using drones. They do not just deliver packages, but they also deliver medical supplies. has 300 million customer across China and it processes billions of transactions a year. It can often deliver packages in one day. Its infrastructure is enormous, so it takes its environmental issues seriously. It has also implemented reusable packages. Each box can be used up to ten times. They are free to customers. The delivery driver can be handed the box to be reused. Click Here for more information.

Delivery drivers can also collect returns, so customers do not have to mail them. There are even smaller things that Jingdong Mall has done. By reducing the amount of tape used on packages, it has reduced the tape by 100 million meters in just two years. wants to set the industry standard. It is trying to work with suppliers so that they will also be more responsible and sustainable. Jingdong has partnered with groups like United Nations Development Program. This is not a short term plan for It sees it as a permanent way to move forward for all retail businesses. As is expected to grow even more over the next few years, it will continue to be at the forefront of new ways to be environmentally responsible.


See also: Receives 2018 Seal Business Sustainability Award is an online retailer created by entrepreneur Jingdong and over time has grown as a company to sell many different products like electronics, beauty items, clothing, food, and even more. The retailer, which is one of the largest in China, has recently received the 2018 Seal Business Sustainability award. It is a big honor as other top companies have received the award too and has earned it for their environmental efforts, networking, and through their Corporate Responsibility Program.


The program has been a big success in creating strong growth for Everything that the retailer has done is catered to the environment and has made a positive impact on society in general. The award is given to companies who show strong leadership, a good environmental impact, and who make a difference in society. JD joins other prestigious companies who have received the honor such as Apple, Nike, Patagonia, Samsung, and others. Libo Ma, who is the head of corporate social responsibility for the company spoke about how the company takes pride in its awards and is grateful to receive this specific one and to join other great brands who have received the honor. See This Article to learn more.


The individual also believes that the award is a true statement of what they are about in delivering superb products, protecting the environment, and fixing the large poverty population. Although JD knows that they are judged on their products and their service, although they do not want to throw away the big meaning of their impact on society and on the people.


One of the founders of the SEAL awards, Matt Harney spoke about the significance of JD’s recycling program, which has saved a lot of trash and done good on the environment, along with their huge sum of clothing and toys donated. They also believe that has strong leaders in place for it all to happen.


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