Ashley Lightspeed is a professional investor, researcher, and someone who is interested in where technology is headed. Ashley Lightspeed is interested in these aspects because of companies such as Tesla that need a lot of funds to mold the future.
There were many more raises after that, as such, we can state that the company has raised quite a bit of money. Does it have anything to show for it?
Yes, it does. The company has been able to do quite well in the public markets, has deployed vehicles to an assortment of people and continues to exist despite issues that it might have had. Learn more about Ashley Lightspeed at Techcrunch.com
Not only the company deploys solar panels and has the Powerwall. The solution is fascinating, individuals can install solar panels and store excess energy within the Powerwall.
We can see that the company has also progressed into creating cleaner batteries and has continued to accelerate its release of overall products. Furthermore, it is likely that if the company is able to move with the current momentum it can find that it will have a parabolic trajectory. This would mean that more people would have exposure to the entity in some form or fashion via infrastructure or through other means.
The company has a couple of key problems that keep being a thorn on its side.
Financial companies such as JP Morgan have no idea of how they will value the company. Analysts at the company think that the stock is overvalued but also think that it is strategically undervalued.
This may seem contradictory but one may see a different statement when looking quite a bit deeper. See, the analysts may think that the company does not look from a fundamental standpoint, fundamentals meaning revenues, income, net profit, etc.
But they may think that the company does quite well from a strategic standpoint.
Whatever the business, your customers’ satisfaction is your number one priority to consider. If you fail to impress one, you may potentially lose more in the future. Word of mouth is and has always been a powerful tool in the consumer industry. That is why reviewing a business by customers is an excellent source of information on what or where to improve. The “power of the crowd” is a vital factor and can make the difference between success and failure. More companies are aware of how much consumers trust and depend on crowd review to determine their purchase decision.
Brands are harnessing and capitalizing on this shift in consumer behavior by formulating marketing strategies based on reviews. Good consumer reviews help build the loyalty, retention and drive the acquisition of new customers. An excellent example of a company that has found such success is Fabletics. The fitness apparel store founded in 2013 has witnessed a tremendous growth in revenues and clientele to reach over one million customers. Fabletics’ parent company’s marketing officer, Shawn Gold, attributes the success to embrace user reviews actively into the company’s marketing strategies.
However, Fabletics journey to success would not be if not for Hollywood celebrity, Kate Hudson. The 38-year old famed actor has been the face of the workout apparel since its inception. TechStyle Fashion Group, the parent company had the concept of starting an athleisure brand to cater for women with clothing that is both for leisure and can be used for a workout.
With an active workout lifestyle, Kate was easily the perfect match to endorse Fabletics. With the market lacking a stylish, quality and reasonably priced athleisure brand, Kate saw this as the opportunity to venture. The actress has been heavily involved since day one, and her participation is vital whether in picking a social media strategy or reviewing. Her efforts are also evident in the design process to keep the styles fresh. Hudson also spearheaded efforts to make communication a priority to improve their customer service department. Furthermore, she actively endorses the workout gear, and it is not uncommon to see her in Fabletics yoga pants out on a walk.
Her commitment has seen the company growth reach to an over $200 million valuation from a small startup just three and a half years ago. A look into the future with the company has seen the introduction of a subscription model to accommodate high-performance workout clothes. But a unique feature of the store is the ability to personalize your apparel to your recommendations. By taking the Fabletics Lifestyle quiz, a customer will be able to choose from thousands of styles curated to meet your desires.
With more consumers spending more time online, data has become vital in determining their tastes and preferences. With the future of athleisure indeed bright, Fabletics data-driven approach is set to take the growth even further. Customer reviews are becoming more vital and have helped Fabletics build on their strengths while also working on their presumed weaknesses.
The competition in just about any field has been increasing at a rapid pace, and it is more so in the case of the fashion world. People these days have endless options to shop fashion apparels, online and offline. Also, there are countless brands to choose from. It has become difficult for the fashion brands to reach out to their audience and make a mark in the fashion industry without leveraging on the interaction they have with the customers on various social media platforms. The reviews and feedback from the customers play a significant role. It is what Fabletics, one of the leading athleisure brands in the market, does to gain customer loyalty and increase customer retention.
Fabletics has been customer centric from the time it opened doors to the public. It has also used technology to its advantage and ensured that it could gather relevant data from the sales and marketing department to know what customers like and dislikes about the brand and its products. It is what has helped in refining the product line offered by the company and ensure that Fabletics can dominate the athleisure market in a very short span of time. Fabletics believes that in a consumer based industry, it is essential to give importance to the customer service as well as value their feedback. It is why every review and feedback is taken seriously by the company and acted upon to ensure that the end users are happy and satisfied with the products and services offered by Fabletics.
Fabletics started in the year 2013 and just a few years has managed to not only give major competitors a tough run for the money but has also multiplied its revenue stream by over 200 percent to nearly $235 million. The company has a million paying subscribers, which showcases the trust the customers have on the brand. By ensuring that the brand is focused on delivering what the customers are looking for, the company has been able to manage the customers’ interest for the brand consistently. It has helped with increasing the brand awareness as well as customers’ loyalty towards the brand. Fabletics has focused on delivering value to the customers from the very beginning, and it is what has also helped with ensuring that the customers leave a positive review for the brand.
Kate Hudson, one of the co-owners of Fabletics has also helped in redefining the marketing strategy of the company and helped with its overall success. Kate Hudson is an internationally acclaimed actress and is highly popular among the target audience of the enterprise. Her beauty and fitness have inspired many to stay fit and elegant, which is what Fabletics stand for as well. The company offers a highly personalized shopping experience that is definitely fun, exciting, and at the same time, highly convenient. For people who are busy with their lives yet do not want to compromise on their fashion quotient, taking up the Lifestyle Quiz at the company’s site is definitely a good idea.
Lip balms are some of the popular and convenient products on the market today. For practical purposes these small cylindrical shaped items gets the job done fast and effectively especially when used on a regular basis. Brand such as Blistex, Chapstick, and Burt’s Bees have dominated the scene for quite some time, but there’s a new king of the hill and it’s known as “Evolution of Smooth.” This New York City based brand gives the user extraordinary benefits thanks to it’s organic make-up. Yes. (EOS) is 95% organic and it hydrates and heal sore chapped lips very effectively.
This eclectic brand has some of the best flavors as well, which includes strawberry sorbet, medicated tangerine, blackberry nectar, passion fruit, summer fruit, vanilla mint, vanilla bean, and numerous others. Another great thing about the flavors is that they are subtle and isn’t too sweet. Passion Fruitis a best seller with it’s sweet tropical taste. Your lips will feel like they’re in heaven after a simple swipe across the lips. Other benefits included are:
Evolution of Smooth has come along way in it’s short lifespan. As of today it is the #1 selling lipbalm on the market. The brand sells over 1 Million units per week, every week. Some of the most famous celebrities like Kim Kardashian, Miley Cyrus, Christina Aguilera, and Demi Lovato has been seen applying the products on a regular basis. Evolution of Smooth is changing the face of the lip balm industry as it is setting new standards, raising the bar much higher than before, and it’s changing the status quo for the better. Better head to walmart.ca for added details.