Whatever the business, your customers’ satisfaction is your number one priority to consider. If you fail to impress one, you may potentially lose more in the future. Word of mouth is and has always been a powerful tool in the consumer industry. That is why reviewing a business by customers is an excellent source of information on what or where to improve. The “power of the crowd” is a vital factor and can make the difference between success and failure. More companies are aware of how much consumers trust and depend on crowd review to determine their purchase decision.
Brands are harnessing and capitalizing on this shift in consumer behavior by formulating marketing strategies based on reviews. Good consumer reviews help build the loyalty, retention and drive the acquisition of new customers. An excellent example of a company that has found such success is Fabletics. The fitness apparel store founded in 2013 has witnessed a tremendous growth in revenues and clientele to reach over one million customers. Fabletics’ parent company’s marketing officer, Shawn Gold, attributes the success to embrace user reviews actively into the company’s marketing strategies.
However, Fabletics journey to success would not be if not for Hollywood celebrity, Kate Hudson. The 38-year old famed actor has been the face of the workout apparel since its inception. TechStyle Fashion Group, the parent company had the concept of starting an athleisure brand to cater for women with clothing that is both for leisure and can be used for a workout.
With an active workout lifestyle, Kate was easily the perfect match to endorse Fabletics. With the market lacking a stylish, quality and reasonably priced athleisure brand, Kate saw this as the opportunity to venture. The actress has been heavily involved since day one, and her participation is vital whether in picking a social media strategy or reviewing. Her efforts are also evident in the design process to keep the styles fresh. Hudson also spearheaded efforts to make communication a priority to improve their customer service department. Furthermore, she actively endorses the workout gear, and it is not uncommon to see her in Fabletics yoga pants out on a walk.
Her commitment has seen the company growth reach to an over $200 million valuation from a small startup just three and a half years ago. A look into the future with the company has seen the introduction of a subscription model to accommodate high-performance workout clothes. But a unique feature of the store is the ability to personalize your apparel to your recommendations. By taking the Fabletics Lifestyle quiz, a customer will be able to choose from thousands of styles curated to meet your desires.
With more consumers spending more time online, data has become vital in determining their tastes and preferences. With the future of athleisure indeed bright, Fabletics data-driven approach is set to take the growth even further. Customer reviews are becoming more vital and have helped Fabletics build on their strengths while also working on their presumed weaknesses.
The competition in just about any field has been increasing at a rapid pace, and it is more so in the case of the fashion world. People these days have endless options to shop fashion apparels, online and offline. Also, there are countless brands to choose from. It has become difficult for the fashion brands to reach out to their audience and make a mark in the fashion industry without leveraging on the interaction they have with the customers on various social media platforms. The reviews and feedback from the customers play a significant role. It is what Fabletics, one of the leading athleisure brands in the market, does to gain customer loyalty and increase customer retention.
Fabletics has been customer centric from the time it opened doors to the public. It has also used technology to its advantage and ensured that it could gather relevant data from the sales and marketing department to know what customers like and dislikes about the brand and its products. It is what has helped in refining the product line offered by the company and ensure that Fabletics can dominate the athleisure market in a very short span of time. Fabletics believes that in a consumer based industry, it is essential to give importance to the customer service as well as value their feedback. It is why every review and feedback is taken seriously by the company and acted upon to ensure that the end users are happy and satisfied with the products and services offered by Fabletics.
Fabletics started in the year 2013 and just a few years has managed to not only give major competitors a tough run for the money but has also multiplied its revenue stream by over 200 percent to nearly $235 million. The company has a million paying subscribers, which showcases the trust the customers have on the brand. By ensuring that the brand is focused on delivering what the customers are looking for, the company has been able to manage the customers’ interest for the brand consistently. It has helped with increasing the brand awareness as well as customers’ loyalty towards the brand. Fabletics has focused on delivering value to the customers from the very beginning, and it is what has also helped with ensuring that the customers leave a positive review for the brand.
Kate Hudson, one of the co-owners of Fabletics has also helped in redefining the marketing strategy of the company and helped with its overall success. Kate Hudson is an internationally acclaimed actress and is highly popular among the target audience of the enterprise. Her beauty and fitness have inspired many to stay fit and elegant, which is what Fabletics stand for as well. The company offers a highly personalized shopping experience that is definitely fun, exciting, and at the same time, highly convenient. For people who are busy with their lives yet do not want to compromise on their fashion quotient, taking up the Lifestyle Quiz at the company’s site is definitely a good idea.
Lip balms are some of the popular and convenient products on the market today. For practical purposes these small cylindrical shaped items gets the job done fast and effectively especially when used on a regular basis. Brand such as Blistex, Chapstick, and Burt’s Bees have dominated the scene for quite some time, but there’s a new king of the hill and it’s known as “Evolution of Smooth.” This New York City based brand gives the user extraordinary benefits thanks to it’s organic make-up. Yes. (EOS) is 95% organic and it hydrates and heal sore chapped lips very effectively.
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