Hippeas is a new chickpea organic snack that was launched earlier in June this year by the Green Park Brands. This range of organic chickpea puffs aims to revive the market of bagged snacks that come with a healthy offering. The brand was launched on June 13, 2016 in various retail partners like Boots, Starbucks, As Nature Intended, WH Smith, Planet Organic and Holland& Barrett on Twitter. The identity and name of this brand is aimed towards the ‘hippie’ modern generation and it has also collaborated with Farm Africa on a joint initiative dubbed ‘Food for Good’. The personality of the brand gets its inspiration from the original hippie era’s iconic smiling face but it has been tweaked a bit for the modern audience. The visual identity of the brand depicts a bold and striking yellow face and has a different tongue color to depict the different flavors. This was in order to make the brand stand out on the consumer’s minds, online and on the store shelves.
This Hippie Chickpea snack is gluten-free and contains not more than 91 calories for the small pack and 455 for the large pack. The snack is intended to be a millennial that is increasingly socially and health conscious. The new snack will come in the range of Pepper Power (sea salt and pepper), Far Out Fajita (chili, cumin & paprika), In Herbs We Trust (thyme, oregano & rosemary) and the Sweet & Smoking’ (onion, smoked sea salt & paprika spice).
Read more: Livio Bisterzo | LinkedIn
About Livio Bisterzo
Livio Bisterzo is an entrepreneur from Italy but currently resides in Los Angeles and is married with three children. He moved to the United Kingdom in 1999 when he was 18 to study at the prestigious London-based University of the Arts. His marketing background influenced his first entrepreneurial venture of an events business in 2003. Bisterzo built a business portfolio that consisted of Maddox Club, Pollen St (hospitality) and Little Miracles and Kyoku for Men (consumer brands). He was nominated as one of the 1000 most influential people in London by the Evening Standard in 2009, when he was 27 years old.
Livio Bisterzo and his family relocated to Los Angeles in 2016. He had founded the Green Park Holdings in 2015. The company is involved in food innovation and has a mission to create multichannel innovative drinks and food brands in the health and nutrition sector that is fast growing. ‘Hippeas Chickpea puffs’ is the first brand of Green Park and is set to shake the global snacks markets when it hits the shelves.
Learn more about Livio Bisterzo: http://hippeas.com