Dan Bethelmy-Rada Advocates for Wholesome Natural Products

Consumers’ tastes and preferences are changing every day. They are becoming more inclined to products from natural ingredients and in a natural way. Dan Bethelmy-Rada, the global brand president for Matrix, is advocating for 100% natural products. He led his company towards R.A.W an approach geared towards producing wholesome natural products.

The approach came from the realization that there is a high demand for wholesome natural products globally. Consumers are more attracted to products which have been produced and packaged naturally. Therefore, Matrix vowed to embrace production methods that have minimal impact on the surroundings. The R.A.W approach is supported by L’Oréal – a company that places prominence in the production of beauty products. The main goal of the company is to offer products that have an outstanding performance and zero impact on the environment.

According to president Dan Bethelmy-Rada, the formula used to manufacture product rely on natural ingredients. These ingredients are biodegradable and are free of sulfates, silicone, and parabens. The approach is handled carefully to ensure that it is in line with the principles of green chemistry. Dan Bethelmy-Rada and other experts are keen to ensure the whole cycle is natural – from the beginning to the end of the process.

Matrix gets its ingredients from minerals, plants, and seaweeds. Fungi and honey are the main ingredients in every process. Besides, the products are also packaged naturally. The whole process is in line with the principles of green chemistry. Hair conditioner and shampoo bottles are made of entirely recycled plastics.

However, there are challenges associated with the natural production approach. The main challenge is the cost associated with sourcing and storing natural products. Ensuring that products adhere to natural production criteria from sourcing to packaging incurs huge costs. The firm has to invest in a team that researches to conduct a couple of tests. All this is done to verify that the products match L’Oréal quality standards. Unfortunately, such tests incur a lot of costs which is passed to the consumer.

According to Dan Bethelmy-Rada, sourcing natural ingredients is a daunting task. Natural clay gets contaminated quickly. Therefore, the firm must invest on a particular transportation container than compromising its naturalness.

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How Nicolas Krafft Helps Loreal Market Their Business


Nicolas Krafft believes in creating positive marketing opportunities for people who need help with their marketing projects. There are a lot of options available that might make it easier for Nicolas Krafft to market Loreal. He knows a lot about the business and what he can do to make sure people see the business for what it is. He also feels he can make things easier for the people who work for the company. As long as he’s doing things that can change the way the business is, he’ll be a good marketer. As a marketing professional, he spends a lot of time figuring out the best way to handle the business and make things easier for his customers. It’s also important to him to show people what they can do and how they can make more out of everything that’s in the industry.


There were some things that changed the way Nicolas Krafft did business in the future and that’s why he kept marketing for Loreal. It was his goal to always show people what he could do and why he felt it was important to help the industry keep getting better. It was also important to Nicolas Krafft to show his client he knew what he was doing and wasn’t afraid to make things easier on the company because he wanted to do the best marketing job possible. No matter what issues he ran into, marketing Loreal was always his main focus. See Related Link to learn more.


With the recent Loreal fashion show, Nicolas Krafft knew he did things right. There were a lot of questions he had with the show, but it was a great marketing opportunity. Doing this gave Nicolas Krafft the chance to make things easier for people. The fashion show allowed people from around the world to watch models who were doing different things with Loreal. It also made it easier for people to see they could try different hairstyles and do more with what they had. Nicolas Krafft Loreal used this marketing opportunity and made it better for all the people who wanted a chance to see more with the industry.


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L’Oreal Celebrates Diversity With Le Defile On The Seine

L’Oreal took to the Seine in Paris to celebrate the extensive efforts that the brand has taken in promoting diversity and inclusivity across the fashion world. It also provided a way for the brand to highlight it’s ongoing commitment to make the fashion industry more accessible. Taking place during “Spring/Summer 2019 Fashion Week”, the event featured a variety of different looks and styles. It also featured a variety of notable names from the silver screen, as well as the fashion and beauty scenes.

The unique event took part on a specifically designed sixty-meter long runway on the Seine; reports suggest that it took workers a total of eight days to construct and then take apart the runway. In terms of the looks that were shown off at the event, L’Oréal Paris Global Makeup Artist Val Garland and Global Hair Artist Stéphane Lancien designed a total of 70 different hair, and makeup looks for Le Defile. These were on show with models from 13 different brands that L’Oreal has worked with before; these include the likes of Sonia Rykiel, Balmain, Isabel Marant, and Miu Miu. Go Here to learn more.

They also took to the runway collections and jewelry from Chopard, who was also a partner in the event and shared L’Oreal’s passion for inclusivity and diversity. Paralympic ski champion Marie Bochet also made her runway debut at the event; Ms. Bochet has recently signed with L’Oreal Paris as their new ambassador. However, she wasn’t the only notable name to turn up at the event. Nikolaj Coster-Waldau also attended; Mr. Coster-Waldau is probably best known for portraying Jaime Lannister in Game Of Thrones but has appeared at a variety of fashion events over his career.

Nicolas Krafft Loreal has also been notable in being outspoken for diversity and inclusivity in the fashion world and entertainment. Furthermore, Eva Longoria, Elle Fanning, and Louise Bourgoin walked for L’Oréal Paris. Many people were able to watch the event for free from the banks of the Seine on giant screens; this was because of a variety of drones that were filming the event. These drones also broadcast the event to over thirty countries worldwide.


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