JHSF Participações S.A is a Brazilian public company that is involved in the development and administration of properties ranging from commercial, residential as well as malls. Founded in 1972 as a construction company the company grew but later split into two following an agreement by the partners to do so. This split saw JHSF remain under José Roberto Auriemo. In the years that followed, he would continue to grow the company as a real estate development and was able to spark the interest of his eldest son who started working for them at age 17. His father would quickly give him responsibilities and soon after he left for university.
Once he was done, he returned to the company where he continued from where he left. His first role at 22 was the management of the mall space at Shopping Metrô Santa Cruz in São Paulo. The mall was a special project for JHSF as it was their first major commercial development. They had introduced a unique concept that saw the mall, merge with the local subway station providing the necessary human traffic that would turn it into a raging success. The mall would become one of the many that would follow soon after.
When José Roberto Auriemo left, José Auriemo Neto took over as CEO. At the time he was only 27 and would be tasked with leading the company into a rapidly growing Brazil. His first major project was the Cidade Jardim complex. This was a mixed development that would include the Shopping Cidade Jardim, the Park City Garden a high-end condominium this would be surrounded by nine residential towers and three commercial towers. The project’s crowning gem as expected was the Shopping Cidade Jardim which would introduce Brazilian to luxury shopping. Immediately after its completion, José Auriemo Neto took steps to ensure that he was able to bring international luxury brands in to enable them to tap into this market.
The success of this venture would spur the company to give its initial public offering on the B3 – Brazil, Stock Exchange, and Over-the-Counter Market. Over the years, it the company has continued to grow and recently opened its latest venture the Catarina Fashion Outlet.