Market America is an online company that facilitates the sale of products and services to its clients through online channels. Since its foundation in 1992, the company has done excellent work at distributing client’s products to their respective consumers. Market America uses its web domain Shop.com to conduct retail sales and has several outlets where it does its sales through advertisements.
Partnerships and Affiliates
Since its founding, the company has embarked on an expansion mission that has seen it break into new markets and expand its product lines. The company partnered with iMirus in 2008 to offer digital printing versions of magazines, catalogs and books through the MA Newsstand. It also bought online firm Shop.com in 2010 which made it change its name to Shop.com in order to expand its market tentacles through the cashback program introduced in 2008. Market America has subsidiaries in Taiwan, Australia, Hong Kong, Philippines, Mexico, United Kingdom, Malaysia and Singapore.
Products and Services
The company offers a wide range of products and services including home and garden, automotive care, pet care, personal grooming, cosmetics, jewelry, water filter systems and weight management. It also offers services in personal financial management through maCapital Resources and through maWebCenters for online marketing services targeting small and medium segments.
Model of Operations
Market America’s products are manufactured by other firms but exclusively sold and marketed by the firm itself. This has enabled the company manage its brands. It has a network of distributors from individuals to business entities known as UnFranchise Business Owners who may have Partner Stores, online retail websites. However, individual distributors are required to pay start up and monthly fees and recruit other distributors as well. Distributors of Market America’s products earn money through commissions and recruiting new members to their sales teams. The startup membership fee in 2017 was $ 399 plus an additional monthly subscription of $129. The representatives of Market America work as independent contractors but are required to spend $130 to $300 on its products. They are also required to attend seminars and training events estimated to range between $20 and $200 per individual.