KYLIE KELCE LANDS SURPRISE ROLE AT WINTER OLYMPICS IN MILAN NEXT YEAR
Kylie Kelce, the wife of former Philadelphia Eagles star Jason Kelce, will be making a surprise cameo in NBC's coverage of the Winter Olympics.
The sporting extravaganza hits the slopes on February 6 with NBC brining all the action from Milan-Cortina to fans rooting for Team USA stateside.
And the network is looking to build upon its success at the Summer Olympics in Paris by establishing the 'Milan Cortina Creator Collective.'
NBC established a similar collective, in partnership with Meta, YouTube, and TikTok, in the French capital last summer with its host of content creators bringing extra scoops from on the ground with a unique access and perspective.
The broadcaster is now looking to replicate the project at the winter edition of the games with the help of Kylie Kelce.
The mother-of-four, who launched her own podcast 'Not Gonna Lie' in December 2024, will be joining the team looking to bring unprecedented content from the games to their millions of followers.
The former field hockey player will form party of the gaggle of YouTube creators alongside comedians and hosts of Las Culturistas, SNL star Bowen Yang and Matt Rogers.
Meanwhile, Dancing With The Stars professional dancer Rylee Arnold will be swapping the dance floor for the slopes as she joins NBC's team of Meta content creators, alongside popular American-Italian influencer couple Carlo and Sarah.
Anna Sitar and sports TikToker Joe Felixx will be part of the team representing the network on the shortform video platform, boasting a combined 12.8 million followers between them.
NBC came under fire last week when it began to roll out its commercials for the upcoming sporting spectacular.
The American network debuted one of the first spots for the Olympics during the presentation of the Macy’s Thanksgiving Day Parade.
The broadcaster has faced a backlash after some fans perceived it to have snubbed famous American faces in favor of British pop star Dua Lipa to lead is promotion of the games.
In the commercial aired on Thursday, which the broadcaster said was intended to highlight 'some of Team USA ’s most inspirational women,' Lipa is seen strolling through Milan’s iconic shopping arcade Galleria Vittorio Emanuele II.
The star opens the ad by showing off her Italian language skills as, leading to the polyglot being branded 'Dua Lingo' by fans.
But the inclusion of the singer, who was born in London to Kosovan-Albanian parents and has citizenship for Britain, Albania and Kosovo, raised eyebrows given Great Britain will be one of Team USA's rivals in the winter sporting spectacular.
Wicked actress Cynthia Erivo, another British star, has also appeared in an Olympics commercial for the American network.
Some fans have even questioned why the network overlooked the United States' homegrown talent with the nation producing some of the biggest names in Hollywood.
The Daily Mail reached out to the network at the time but did not receive a response.
The network has employed other American stars to promote their coverage in commercials other than the songstress's spot.
Hollywood stars Scarlett Johansson and Glen Powell as well as rapper Snoop Dogg have featured in other ads rolled out ahead of Lipa's debut.
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